Wednesday, December 15, 2010

Why should anyone want perfume?

Perfume gives pleasure. It's as simple as that.

It gives pleasure to the woman who wears it. It gives pleasure to those who pass her by -- or stop.

Sometimes we make too much of perfume. We demand excellence in the graphics and packaging. The bottle's shape must be pleasing (even though it's just paper and glass and has no scent itself!) The brand and associations, the company or the personality, the advertising and "perfume reviews." It all gets into our head and we THINK. But perfume wasn't made for thinking. In thinking we lose the pleasure.

Try it. Make a Zen exercise out of it. Study the perfume alone.

Use it. On a smelling strip perhaps. And then forget it. Until the scent makes itself know, after you had forgotten it was there.

Then you're smelling the perfume. The perfume alone, and it gives pleasure.